Give your designer a decision to work with.
A useful design brief starts with a person and a decision. Describe what they need to understand, what they need to do and the point where the current experience gets in their way.
Give the designer a task, the relevant content and a way to judge the result.
Describe one visit
For a fictional flooring business, the task might be: help a homeowner compare two floor types and request a sample. That is more useful than asking for a modern website. It tells the designer which information and action must be easy to find.
Bring the content into the brief
List the questions customers ask before deciding. Bring accurate product details, approved photographs, prices where available and the conditions that affect the offer. Mark anything still awaiting confirmation. A layout is easier to assess when it contains the content people will actually read.
Show where the design must work
Name the main devices and situations: a phone during a shop visit, a laptop at work or a shared tablet. Include keyboard use, readable text, loading feedback and error recovery in the brief. Brand references help establish the visual direction; the visitor’s task determines the structure.
Review a task, not just a screenshot
Ask a reviewer to find the relevant information and reach the intended next step. Note hesitation, unclear labels and missing content. Then discuss the typography, imagery and spacing that support that journey. Keep the approved direction as a reference for later pages.
Reading editionPractical guidance for scoping a workflow with Converze.
Put this into practice.