The Converze journal
Ideas into
useful work.
The decisions behind the software. The questions behind the next step.

Product choices · Draft
A website, a web app or a desktop app?
Choose the format around the work people need to do, where they do it and the tools they rely on.
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Your first report · Draft
What your first report helps you see.
Your goal, the context behind it and the questions that shape a useful next step.
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Working together · Draft
From a useful first step to an ongoing service.
How the report, scope and responsibilities come together in a proposal-based subscription.
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Product story · Draft
A useful brief deserves a useful next step.
How a guided brief becomes a report you can explore, correct and discuss in your workspace.
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Practical guide · Draft
Find the first task worth building around.
A practical way to turn a broad software or AI idea into a focused first project.
Read the draft ↗Practical reading
Start with a useful question.
Guides to choosing, planning and improving the work.
Practical guide
Five processes worth a closer look.
Find a useful first automation in the everyday work your team already does.
Read the guide ↗Practical guide
Conversation, with a next step.
How to think about chatbots, agents, connected tools and the permissions between them.
Read the guide ↗Practical guide
A tool, a build or a managed service?
Choose around the work, your team and who will look after the result.
Read the guide ↗Practical guide
Follow up with something useful.
Keep the original context, make the next step easy and know when to stop.
Read the guide ↗Practical guide
An inbound enquiry, from arrival to review
An illustrative workflow for gathering context, preparing a reply and handing an enquiry to its owner.
Read the guide ↗Practical guide
How to measure lead response time
Define a useful response, measure your own enquiries and find where the handover slows down.
Read the guide ↗Practical guide
Understand the cost of repetitive data entry
Map repeated administration and build a realistic baseline before estimating what automation could change.
Read the guide ↗Behind the work
Methods you can examine.
Limits you can see.
Our research notes explain an approach, show the evidence available and make room for objections.