Media buying

Connect the campaign
to what happens next.

Plan the audience, offer, creative and landing page together, then agree what a useful business outcome means.

Start with four answers See a worked example

Four questions. Choose Semmy’s guidance or write at your own pace.

Editorial illustration of matching campaign artwork across square, portrait and banner formats beside a landing-page proof. — One campaign. A connected destination.

01 / A concrete example

Here is how it could work.

A proposed scenario, not a measured customer result. We would test the approach against your own work.

Worked exampleFor review

The situation

An advert offers a workflow review. Its landing page shows the same problem, a worked example and a four-answer brief that keeps the campaign context.

Illustrative campaign outline

Offer: a workflow review. Page: one matching worked example. Next step: a four-answer brief with the campaign context.

Possible resultA consistent route from advert to enquiry.

Budgets, measurement, consent and launch approval are agreed separately. No campaign is activated by this page.

Illustrative example, for discussion with your team.

02 / From idea to agreement

Understand it first. Then build with purpose.

Tell us about the work

Four answers about your goal, business, current process and a useful outcome.

Review the first approach

Use your context to discuss the possible scope, review points and open questions.

Agree what comes next

A proposal sets out the agreed delivery, timing, setup cost and any monthly service.

A clear next step

What should work better in your business?

Start with your situation. The scope and costs are agreed in a proposal.

Start with four answers Ask us a questionNo automatic subscription or payment.

Connect the campaignto what happens next.